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dear brands, bloggers talk

Dear Brand, Bloggers Talk


I’ve mentioned several times before how important I think networking is as a blogger, and how lonely the world of blogging would be if you’re only in it for yourself and you don’t make some friends along the way. One of the other things I love about blogging is working with brands. It feels so rewarding when all your hard work is recognized, and I love being able to share a company or products that I love with all of my readers.

I’ve been able to work with some great brands over the years, even though my follower count is not as high as some. There are some companies that really do their research when working with influencers, they might ask for your media kit, they might look at your engagement with followers, or they might just really love the quality of your content and think that you have something to bring to their brand. And then there are some companies that all they do is look for a “K” after your follower number in Instagram, and if they don’t see it then they won’t work with you. It is totally their right to work with whomever they want according to whatever their criteria is. My problem is that I am sick and tired of brands that lie.
Guess what brands? Just tell the truth. Don’t try to protect our feelings, don’t lie to us because you feel badly or you feel guilty, or whatever reason it is that you do, just tell the truth, be professional. The majority of bloggers try to be as professional as possible, and we ask the same from you.
Don’t say that you only work with bloggers that have “X” amount of followers if that’s not true. Bloggers are friends and they talk to each other, they help each other, they share tips and advice. So guess what? Sometimes we know that you actually have worked with other bloggers that don’t meet your supposed “criteria”.
Don’t condescendingly tell us that our blog looks great but come back when we’ve had “more experience”. If you tell someone that who has been blogging for more than two years than it’s obvious that you didn’t even give our content a glance.
Don’t ask us to work for free and tell us you don’t have a budget right now, because we can probably name ten other bloggers that you have paid. Also, just don’t ask us to work for free, period. Has anyone ever asked you to work for free? My guess is no.
Just be honest; tell us if we’re not a good fit for your brand, tell us if you’ve been inundated with requests, or just a simple “thanks, but no thanks” is fine too. And if you truly do have a minimum follower count then that’s great, tell us that too. But please, don’t lie.

20 Responses to dear brands, bloggers talk

  1. Belle July 27, 2017 at 7:41 am #

    Love this post! I agree; honesty is very important!

    Belle | One Awesome Momma

  2. Tara July 27, 2017 at 7:55 am #

    totally’s very frustrating when other bloggers have been paid and you’re not. love your honesty!

  3. Alexandra July 27, 2017 at 8:00 am #

    YESS! I love this so much!

  4. Danielle @ A Sprinkle of Joy July 27, 2017 at 9:48 am #

    So true!!!!

  5. Glenny July 27, 2017 at 10:18 am #

    yes! I love the honesty you gave in this open letter. I totally feel you, and I’m sure a lot of us great bloggers feel the fustration too!

  6. Corey | The Nostalgia Diaries July 27, 2017 at 10:47 am #

    I’ve started to think about working with brands, so this is important for me to remember as I look into it!

  7. Kristin July 27, 2017 at 11:39 am #

    AMEN girl!

    Also, isn’t it so great how the blogging community is so connected? I think its awesome because blogs aren’t really competitors of each other. If someone reads your blog, there’s a very good chance they read multiple blogs. <3 This community!

  8. Vicki @ Babies to Bookworms July 27, 2017 at 12:05 pm #

    Love this! I really appreciate how welcoming and open the blogging community is, and brands need to realize that we stick together!

  9. Ayana July 27, 2017 at 12:13 pm #

    PREACH! Love this! It’s so true, we bloggers are a team!

  10. Sarah @ Foxy's Domestic Side July 27, 2017 at 12:26 pm #

    Yes so true, and in all reality word gets out about these people, with how many people are in the blogging world, word seems to travel fast. Love this community and the people in it, most of them at least!

  11. Amber July 27, 2017 at 4:57 pm #

    Yes, would love for them just to say exactly why they dont want to collaborate. Would love to know what i need to work on to build more relationships with companies. A post for a sample or no replies to emails is ridiculous.

  12. Sumer July 27, 2017 at 6:42 pm #

    Amen! Totally agree!! The blogging community has been so wonderful and I love all of the relationships I’ve built. Sometimes I need to remind myself to focus more on authentic relationships than the numbers!

  13. Rachel Ritlop July 27, 2017 at 7:03 pm #

    Yes I love this post! Thank you so much for sharing your thoughts!

  14. Jenny July 27, 2017 at 7:27 pm #

    Absolutely love this! SO true and necessary.

  15. Lisa July 27, 2017 at 8:09 pm #

    Preach!!! OMG this is so frustrating when trying to work with brands. I love how you said what all of us are thinking.

  16. Clair July 27, 2017 at 8:41 pm #

    I have yet to work with Brands, but still completely agree! Honesty is so important…hopefully it is there if a Brand chooses to work with me!

  17. Whitney July 27, 2017 at 10:42 pm #

    This so true!! Bloggers are close knit and do talk. We share our experiences with brands; good and bad!! I haven’t had any brand lie to me (knock on wood), but I’ve heard stories. It isn’t hard to figure out that they did. Just tell the truth!

  18. Annie Thompson July 28, 2017 at 1:00 pm #

    This is so true! I hate it when they ask for free exposure or free work! It is so frustrating. Finding a group of bloggers I can talk with has been so helpful!

  19. Rachel Catherine July 28, 2017 at 7:30 pm #

    This is an awesome post! And I hate the brands that say well we only pay if you get X amount of likes. Ok, well then go work with those people. Great post!

  20. Carly July 31, 2017 at 9:54 am #

    I have yet to be lied to by a company (that I know of!), but I have had companies promise me products and then just never follow through. I have followed up with them and gotten the run around. I find it unprofessional and a waste of my time! Thank you for writing this!!

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